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In this exclusive interview with the Scotland on Sunday, Tim Purves, fifth generation of the Edinburgh based family run firm explains why in 2019, the company continues to grow and deliver a key service for local families. “Not the cheapest but certainly not one of the most expensive” funeral directors, William Purves focuses on delivering personal, tailored attention to anyone organising a send-off. He stresses the importance of having a conversation, sharing your wishes and keeping a note for those left behind. And to dare to be different by organising an event that reflects their life and personality. Tim argues there is too much emphasis on “packages” and this neither meets the expectations of the organisers or the deceased.

Tim and four fellow directors have responsibility for driving the business which employs 100 full-time employees, of which, six have Purves family connections. From Elgin to Whitley Bay, the company has recently reinvested profits in a new fleet, technology and continues to explore diversification ensuring we are at the forefront of high quality funeral service delivery.

For example, our free guide to managing a digital death legacy at a time when it is reported that only 1 in 10 people have made plans for their social media accounts following their death (Digital Legacy Association). Or our online Plan of Wishes system, for those who want to record their choices and create a Plan of Wishes which is then emailed to them for storing in their important papers. Useful guides to having the conversation with your family are also available – and all these tools are free to use and can be updated and changed as circumstances change during a lifetime.

William Purves has its roots in tradition but in 2019 it’s a progressive company with an eye to the future ensuring the legacy of high quality, personal care is available to future generations.